If You Read Reviews You Should Ask for Reviews

If You Read Reviews You Should Ask for Reviews

When you’re looking for a restaurant, a hotel or an activity to do when you’re on holiday, do you look at and read the most recent reviews? I know I do, as does my wife, so there’s a good chance you do too. So, if we all do it, there’s a good...
Work for the Patient, Not for Incentives

Work for the Patient, Not for Incentives

Several employers have recently complained that their podiatry team underperforms when there are no incentives. If you look at the definition of incentives, in general, incentives are anything that persuades a person to alter their behaviour. Therefore, incentives are...
Better Before Bigger

Better Before Bigger

At a particular point in my career, I was fiercely trying to build my podiatry business as big, and as fast as I could and was not really paying too much attention to the mess I was leaving around me. I thought I could always go back and fix up the mess later. Long...
Patients Need Cliffhangers

Patients Need Cliffhangers

Most people can’t wait to tune into the next episode of their favourite TV show because the show’s writers usually end each episode or season with a cliffhanger. You should do the same with your patients.  If you have any questions, please email me...
You Don’t Get A Ribbon Just For Competing

You Don’t Get A Ribbon Just For Competing

Every year, from grade three to grade seven, I would compete in the 100 metres, and every year, I came 4th…and it sucked. Except for one year, I fell over and came 5th. I could have easily given up, but I didn’t, and I’m so glad I continued running...

We Don’t Measure KPIs Because We’re Scared

I’ve noticed a few recent podiatry ads that have said they do not measure KPIs. Seriously, what’s going on here? Is it because a few recent graduates have cried about mean bosses making them accountable, or is it because they are so used to getting a...