At a particular point in my career, I was fiercely trying to build my podiatry business as big, and as fast as I could and was not really paying too much attention to the mess I was leaving around me.
I thought I could always go back and fix up the mess later.
Long term, it took me much longer to build my business because I was so ineffective in my day-to-day activities, and this was reflected in both my short and long-term business plans and marketing activities.
Inefficiency does have a compound effect. You can turn a blind eye to your inefficiencies for a while, but eventually, they sneak up on you.
Don’t Wait for Perfection
Now, this doesn’t mean you have to wait until everything is perfect or until you have all your ducks lined up before you make a move, begin a project, or begin to expand your business; it simply means making sure you go back and fix up glaring problems as they arise.
Don’t think problems will disappear by themselves if you keep building the business. It simply does not work.
If your front office team cannot answer the phone correctly or handle a simple enquiry effectively, this is a massive problem. Not only does it need to be addressed and fixed, but you also need to put systems in place to ensure it is maintained and does not become a compounding problem.
If your systems have multiple flaws, being bigger will not fix them; once again, it will only compound them.
Sometimes you need to slow down to speed up.
Ego Driven
Becoming bigger without considering becoming better is a very egotistical way to grow a business.
Every profession and industry has a big player or players, and some make it all the way to the top. Some don’t, but those that do make it usually have a very well-run organisation, and they did this by having solid business foundations upon which they grew.
So, if you’re thinking of expanding and growing your business to multiple locations, make sure you focus on being better before being bigger.
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