Marketing Tip – Go Behind the Scenes

Marketing Tip – Go Behind the Scenes

What do you do each day that could be interesting viewing for your patients and perfect for your social media pages?  Increased Engagement: If all your current social media posts are about podiatry and podiatry problems, and you’re getting very little...
What I Learnt at the Tradies Workshop

What I Learnt at the Tradies Workshop

A few weeks ago I caught up with a friend in Cairns for a burger at a local brewery. Now, if you know me, you’ll know I love burgers, but I also love learning something new and then teaching what I’ve learned to others, which is why I enjoy podiatry...
Marketing Judge, Jury & Executioner

Marketing Judge, Jury & Executioner

Marketing, it’s in your control and most podiatrists think to get more new patients you need to constantly develop new marketing ideas, however, this is not true. At my podiatry marketing workshops, both online and in-person, I like to explain why having too...
Wowing Your Patients by Giving Them More Than They Expected

Wowing Your Patients by Giving Them More Than They Expected

It doesn’t matter how many movies or how many people tell you about their holiday in Las Vegas, you will never truly understand how amazing the place is until you go there yourself. I’ve been to Las Vegas three times. The first time was with my wife...
Marketing Is Not Deceptive

Marketing Is Not Deceptive

When I hear a podiatrist say they don’t like marketing because it is deceptive, I think it’s a clear indication that the podiatrist has no understanding of what deception actually means.  If you look at the definition, deception is an act or statement...