How Does The 80:20 Rule Apply To Your Podiatry Business?

How Does The 80:20 Rule Apply To Your Podiatry Business?

In 1906 Italian Economist Vilfredo Pareto created a mathematical formula, which observed that 20% of the population owned 80% of the wealth in his country. It was initially called the Pareto Principle, and then in the 1930s, Dr Joseph Juran called it the Vital Few...
Developing A Slight Edge Over Your Competitors

Developing A Slight Edge Over Your Competitors

A few years ago a friend of mine put me onto a book titled The Slight Edge, by Jeff Olsen. It’s a brilliant book, and if you haven’t read it yet, I highly recommend you grab yourself a copy.  My biggest takeaway after reading The Slight Edge...
YouTube & Baby Boomers – It’s A Marketing Opportunity

YouTube & Baby Boomers – It’s A Marketing Opportunity

My mother is 75 years old this year, and in the past 12-months, she has started to use her smartphone a lot. She has also disconnected her home phone line and now only uses her mobile for all phone calls. This is the sort of thing you’d hear millennials do, not...
Smurf It Up

Smurf It Up

Not too long ago I was reading an article written by Gary Vaynerchuk, titled HOW TO START. He was talking about creating content and why there’s no excuse for not talking to the world, especially with how easy it is to connect with people.  And best of...

Create Your Own Opportunities

In 2018, I visited Powell River, a small mill town in British Columbia, Canada. While I was there, I spoke at the local Chamber of Commerce monthly luncheon. This didn’t happen by accident, it was something I created. Afterwards, it got me thinking about...
Co-Sponsor Contests

Co-Sponsor Contests

Co-sponsoring a contest is an idea every business can use, regardless of the industry, and yes, some affiliations may seem far more obvious than others, but all it takes is a little brain-storming with your team, and you’ll create a long list of...