Why Word-of-Mouth Marketing Still Wins

Why Word-of-Mouth Marketing Still Wins

When I was in Glasgow recently, I had a simple decision to make: where should I eat? Now, I could have jumped on Google, read a stack of reviews, compared menus, and gone down a rabbit hole of “best places near me.” But instead, I did something far easier. I asked...
Build Fans, Not Just Patients

Build Fans, Not Just Patients

The Business Lesson Most Podiatrists Are Missing There’s a big difference between a patient and a fan. A patient books an appointment, whereas a fan tells everyone about you. And if you want a thriving podiatry clinic, you don’t need more patients… You need more fans....
When Podiatry Stops Feeling Exciting

When Podiatry Stops Feeling Exciting

There’s a moment in every podiatrist’s career that is often not spoken about, but it should be, and it needs to be put under a magnifying glass and examined.  You’ve put in the work, built the clinic, and have it running like clockwork, and then one day you wake...
The Comparison Trap That’s Quietly Undermining Your Clinic

The Comparison Trap That’s Quietly Undermining Your Clinic

There’s a dangerous habit I see in podiatry…it’s comparison.  Not the healthy benchmarking type used to motivate, but instead, the quiet, internal, confidence-eroding type that slowly eats away at you. You see a colleague expanding to a second or third...
The Real Reason Some Podiatrists Leave the Profession

The Real Reason Some Podiatrists Leave the Profession

It’s Not What You Think I hate to admit it, but two of the most downloaded episodes of the Podiatry Legends podcast were titled “Why I Left Podiatry (Parts 1 & 2).” When I recorded them, I expected the usual answers. Long hours, difficult patients, not...
The Invisible Ceiling in Podiatry

The Invisible Ceiling in Podiatry

And Why Most People Hit It Early There’s an invisible ceiling in podiatry, and most clinicians don’t see it coming. They’re busy with patients and working hard on the business. On the surface, everything looks fine. But somewhere between year three and year eight,...