Information Overload (Less is More)

Information Overload (Less is More)

If you want more patients to follow your recommended treatment plans, you need to provide them with less information and a simple treatment path. If you employ new and recent graduates, they need to understand this; otherwise, they could be drowning their patients in...
Approach Everything You Do With Intent (Even Repurposing)

Approach Everything You Do With Intent (Even Repurposing)

26th – 27th of July, 2024 – CAIRNS Approach Everything You Do With Intent was originally shot on April 10, 2022, almost two years ago. I’m using it again now because sometimes repurposing old content can be beneficial for you and your business. ...
The Perception of Podiatry

The Perception of Podiatry

A common frustration podiatrists share with me when they join the Podiatry Business Owners Club on Facebook is the perception of podiatry in the community. They often feel it’s the responsibility of the podiatry association to lift the perception. I DISAGREE. I...
They Don’t Build Statues for Generalists

They Don’t Build Statues for Generalists

On a recent trip to Airlie Beach with my wife, we walked past a Google sign out the front of the local Rum Bar that said, best mojito in the world, so of course, we had to try it because we both liked mojitos. Afterwards, it got me thinking about how you could use...
Giving Patients A Little Bit More Than Expected

Giving Patients A Little Bit More Than Expected

Think about all the interactions you have with your patients and where you could possibly elevate your service.  This is something you should discuss with your whole team, and it doesn’t need to cost you money, but if an idea does cost money, it’s...