by Tyson | Feb 10, 2024 | Blog
A number of podiatrists still fear marketing because they feel they need to be a great salesperson, a smooth talker, or have the gift of the gab, but this couldn’t be further from the truth. Marketing is nothing more than transferring information from one person...
by Tyson | Feb 8, 2024 | Blog
In late 2023, comedian Health Franklin was visiting Cairns to test some new comedy material he planned on using for his upcoming 2024 Chopper tour. My takeaway from this was the importance of using a test audience when you’re considering implementing something...
by Tyson | Jan 31, 2024 | Blog
This week’s video is a summary of two of my most recent episodes on the Podiatry Legends Podcast, Ep 310 and 311, How I Chose My Employer (Part 1 and 2). I hope this summary encourages you to listen to both of those episodes, which you will find on all podcast...
by Tyson | Jan 21, 2024 | Blog
I’ve been reading a book, Unreasonable Hospitality by Will Guidara, given to me by a friend, Richard Chasen, and I want to mention a section about The Customer’s Perception is Your Reality. It highlights why you should never argue with patients/customers...
by Tyson | Jan 14, 2024 | Blog
A podiatrist I recently spoke to said they do not do any marketing, which couldn’t be further from the truth. They do marketing; they just didn’t realise they were doing it. If you have a website, a clinic uniform, hand-out brochures, and, of course,...
