This is the last time I’ll be running the Podiatry Marketing Masterclass in the UK, so if you’re sitting on the fence, thinking you’ll do it next year, there won’t be a next year. 

Create A Clear Plan

The Podiatry Marketing Masterclass in Liverpool is your chance to finally create a clear plan to attract the right patients, engage your team, and grow your clinic without burning out.

“I attended a Marketing Workshop with Tyson in February 2025. It was a brilliant day – entertaining presentation and jam-packed with ideas and tips on how to take actionable steps to improve my business marketing strategy. I left the workshop with my brain fizzing with new ideas!”

– Natalie Kitchener (Feet and Motion, Horsham, UK)

7 Reasons to Attend

1. You’ll Build a Marketing System that Makes Sense

No more random posts, scattered ideas, or guessing what might work, but often does not.
You’ll leave with a clear, structured marketing plan tailored specifically to your clinic, saving you time, money, and frustration.

2. You’ll Create Consistent, Predictable Clinic Growth

No more “busy weeks / quiet weeks.”
You’ll learn how to build momentum that continues month after month, giving your clinic stability and giving you peace of mind.

3. You’ll Turn Your Team Into Your Marketing Advantage

Most podiatrists struggle to involve their team.
You’ll discover how to engage them, energise them, and turn marketing into something they actually enjoy, not just another task.

4. You’ll Be Able to Take Holidays Without the Wheels Falling Off

Imagine taking a holiday without worrying about cancellations or slow weeks.
You’ll learn how to empower your team to keep your marketing running, even when you’re not there.

5. You’ll Attract Better Patients

This masterclass is designed to help you attract more patients who energise you…
and fewer of the ones who drain you.

6. You’ll Rediscover Your Motivation and Love for Podiatry

Marketing isn’t just about getting new patients; it’s about creating a clinic that supports the lifestyle you want.
You’ll walk out feeling clearer, lighter, and more excited about the future of your practice.

7. Your Team and Your Family Will Notice the Difference

A clearer plan means less stress, more confidence, and a calmer business owner.
When you improve your marketing, you improve your business… and when you improve your business, you improve your life.

Fun Learning

If you choose to join me for the Podiatry Marketing Masterclass, you won’t just be learning alongside smart, motivated podiatrists; you’ll also be having an enormous amount of fun.

I believe you learn more when you’re relaxed, laughing, and fully engaged. That’s why we mix practical marketing frameworks with unexpected activities like the Rock, Paper, Scissors Challenge (yes, there will be a 2026 Winner’s Mug), lock picking and juggling. 

It may sound unusual, but every exercise is designed to teach you something powerful about creativity, communication, and problem-solving; the very skills great marketing is built on.

What’s New in 2026

And in 2026, I’m introducing Mental Time Travelling, an all-new Creative Component and How to Implement AI in your patient marketing. Everyone is now using AI, but are they using it at the correct time in the patient journey?

If you’re still sitting on the fence…WTF! Ask yourself why.

If you want to get better at marketing, you need to educate yourself in this area of business. Marketing, like any other skill, does not come naturally; it is something you must constantly work on if you want to get better.

Even as a Business Coach and someone who teaches marketing, I still attend business and marketing events because I want to learn more, improve my skills, and then teach others.

You will learn how to:

✓ Build a Yearly Marketing Plan
Create a clear, structured marketing roadmap with weekly and monthly actions that keep your clinic moving forward all year long.

✓ Attract More New Patients & Quality Referrals
Learn how to bring in more of the right patients — the ones you enjoy treating — without relying on discounts or gimmicks.

✓ Increase Patient Return Visits (Without “Selling”)
Discover ethical, education-based communication that naturally encourages patients to return more consistently.

✓ Grow Orthotic Numbers Effortlessly
Simple strategies that increase orthotic uptake without pressure, scripts, or extra workload.

✓ Identify & Develop Your Ideal Patient Avatar
Understand exactly who you want to attract — and how to position your clinic to reach them.

✓ Use AI to Supercharge Your Marketing
Practical, podiatry-specific ways to use AI for content creation, planning, strategy, and patient communication.

✓ Develop a Niche Without Losing General Patients
How to specialise confidently while maintaining — and even growing — your broader patient base.

✓ Stand Out From the Competition
Marketing techniques that instantly and meaningfully differentiate your clinic.

✓ Master the Six Pillars of Marketing (And Bonus Pillar)
Learn how to use each pillar correctly — and how they work together to drive consistent growth.

✓ Build a Social Media Strategy That Actually Works
Know what to post, when to post, and why your message matters more than the algorithm.

✓ Choose the Right Platforms for Your Clinic
Stop wasting time everywhere — learn where your ideal patients really are and focus your efforts strategically.

…and so much more.
This masterclass is packed with actionable ideas you can implement immediately.

“I attended Tyson’s Marketing Masterclass in Liverpool and it was a fabulous day – packed full of ideas, many of which could be actioned immediately. Very entertaining and informative”.

– Kate Harrison (Kenilworth Footcare,UK)

 

Are you already good at marketing?

If you are, that’s fantastic, and this Podiatry Marketing Masterclass will make you even better if you’re open to new, fresh ideas.

“Incredibly well-run course by Tyson. Clear, concise, with great delivery. As a fairly new business, it’s given us the direction we needed”.

– Zain Hussain (Heaton Podiatry, Bolton, UK)

 

Become the Market Leader, Not the Follower

Chasing your competitors can be a time-consuming and mentally draining endeavour, potentially impairing your ability to think clearly.

Become the market leader and let your competitors chase you. If you’re copying your competitors, you have already failed. No one remembers who came second, so it’s important to lead or at least give the perception that you are the market leader.

This Podiatry Marketing Masterclass will help you develop a marketing plan tailored to your needs.

“Amazing experience attending Tyson’s Masterclass on Marketing! Lots of invaluable knowledge and experience, worth every penny. He gets your brain going and gives you practical tools you can use once you leave the room! Fantastic, highly recommend”.

– Margaryta Chos (Advanced Medical Podiatry, Glasgow, UK)

What Else Will We Cover?

Glad you asked. I’m a firm believer that great marketing comes from elevated thinking, and most workshops never reach this level. In Liverpool, we will. I’ll be taking you into the deeper concepts that genuinely shift how you see your business, including:

• Why Your Best Patients Might Be Killing Your Business
(Yes… really. And it will make perfect sense once you hear it.)

• How to Use the Bell Curve to Your Marketing Advantage
(A surprisingly powerful piece of old-school maths.)

• How to Create Prompts for AI (ChatGPT) to Attract More Patients

• Developing Your Marketing Rhythm
(Even if you have absolutely zero rhythm on the dance floor.)

• Using Visual Models to Boost Patient Understanding & Compliance
(A little creative thinking goes a very long way.)

• Repurposing & No-Cost Marketing Strategies
(Because smart podiatrists love getting big results from “free.”)

These insights will stretch your thinking, spark new ideas, and give you tools you’ll use long after the masterclass is over.

100% Money-Back Guarantee

I want this masterclass to be a zero-risk decision for you. If you attend and feel it didn’t meet your expectations, let me know at the end of the day, and I’ll refund 100% of your investment — no questions asked. That’s how confident I am that you’ll find it valuable, practical, and genuinely transformative.

If you have any questions before registering, feel free to email me at tf@tysonfranklin.com or call +61 408 671 966. I’m here to help however I can.

“Had a great day at the marketing workshop in England. Tyson has a way of delivering the workshop which really got the best out of us and helped us connect as well as learn”.

– Andrew Albon (Sussex Footcare, Eastbourne, UK)