Podiatry Marketing Masterclass – Liverpool 2026
Don’t let another year slip by on autopilot. If you’ve been saying, “I’ll focus on my marketing soon,” this is your moment.
Create A Clear Plan
The Podiatry Marketing Masterclass in Liverpool is your chance to finally create a clear plan to attract the right patients, engage your team, and grow your clinic without burning out.
“I attended a Marketing Workshop with Tyson in February 2025. It was a brilliant day – entertaining presentation and jam-packed with ideas and tips on how to take actionable steps to improve my business marketing strategy. I left the workshop with my brain fizzing with new ideas!”
– Natalie Kitchener (Feet and Motion, Horsham, UK)
On March 2, 2026, the day before the Foot & Ankle Show, I’ll be joined by a select group of podiatrists who are ready to take their clinics to the next level; podiatrists who want to attract better patients, build a stronger brand, and create a marketing system that keeps working even when they’re on holiday.
Will one of them be you… Or your competitor down the road?
7 Reasons You Need to Be in the Room this March
1. You’ll Build a Marketing System That Finally Makes Sense
No more random posts, scattered ideas, or guessing what might work.
You’ll leave with a clear, structured marketing plan tailored specifically to your clinic, saving you time, money, and frustration.
2. You’ll Create Consistent, Predictable Clinic Growth
No more “busy weeks / quiet weeks.”
You’ll learn how to build momentum that continues month after month, giving your clinic stability and giving you peace of mind.
3. You’ll Turn Your Team Into Your Marketing Advantage
Most podiatrists struggle to get their team involved.
You’ll discover how to engage them, energise them, and turn marketing into something they actually enjoy, not just another task.
4. You’ll Be Able to Step Away Without the Wheels Falling Off
Imagine taking a holiday without worrying about cancellations or slow weeks.
You’ll learn how to empower your team to keep your marketing running, even when you’re not there.
5. You’ll Attract Better Patients; the Ones You Love Treating
This masterclass is designed to help you attract more patients who energise you…
and fewer of the ones who drain you.
6. You’ll Rediscover Your Motivation and Love for Your Business
Marketing isn’t just about getting new patients; it’s about creating a clinic that supports the lifestyle you want.
You’ll walk out feeling clearer, lighter, and more excited about the future of your practice.
7. Your Team and Your Family Will Notice the Difference
A clearer plan means less stress, more confidence, and a calmer business owner.
When you improve your marketing, you improve your business… and when you improve your business, you improve your life.
If you choose to join me for the Podiatry Marketing Masterclass, you won’t just be learning alongside smart, motivated podiatrists; you’ll also be having an enormous amount of fun. In fact, it’s practically compulsory.
I’ve always believed you learn more when you’re relaxed, laughing, and fully engaged. That’s why we mix practical marketing frameworks with unexpected activities like the Rock, Paper, Scissors Challenge (yes, there’s a Winner’s Mug), lock picking, juggling and even drawing a pig.
It may sound unusual, but every exercise is designed to teach you something powerful about creativity, communication, and problem-solving; the very skills great marketing is built on.
And in 2026, I’m introducing an all-new Creative Component that will have your mind buzzing with fresh ideas you can implement the moment you get home.
Last year sold out completely… If you’re sitting on the fence, now is the time to jump.
Masterclass Overview, What You’ll Learn
✓ Build a Yearly Marketing Plan
Create a clear, structured marketing roadmap with weekly and monthly actions that keep your clinic moving forward all year long.
✓ Attract More New Patients & Quality Referrals
Learn how to bring in more of the right patients — the ones you enjoy treating — without relying on discounts or gimmicks.
✓ Increase Patient Return Visits (Without “Selling”)
Discover ethical, education-based communication that naturally encourages patients to return more consistently.
✓ Grow Orthotic Numbers Effortlessly
Simple strategies that increase orthotic uptake without pressure, scripts, or extra workload.
✓ Identify & Develop Your Ideal Patient Avatar
Understand exactly who you want to attract — and how to position your clinic to reach them.
✓ Use AI to Supercharge Your Marketing
Practical, podiatry-specific ways to use AI for content creation, planning, strategy, and patient communication.
✓ Develop a Niche Without Losing General Patients
How to specialise confidently while maintaining — and even growing — your broader patient base.
✓ Stand Out From the Competition
Marketing techniques that instantly and meaningfully differentiate your clinic.
✓ Master the Six Pillars of Marketing (And Bonus Pillar)
Learn how to use each pillar correctly — and how they work together to drive consistent growth.
✓ Build a Social Media Strategy That Actually Works
Know what to post, when to post, and why your message matters more than the algorithm.
✓ Choose the Right Platforms for Your Clinic
Stop wasting time everywhere — learn where your ideal patients really are and focus your efforts strategically.
…and so much more.
This masterclass is packed with actionable ideas you can implement immediately.
“I attended Tyson’s Marketing Masterclass in Liverpool and it was a fabulous day – packed full of ideas, many of which could be actioned immediately. Very entertaining and informative”.
– Kate Harrison (Kenilworth Footcare,UK)
Has Your Marketing Become Predictable?
If your competitors have started copying you, that’s not a coincidence; it’s a sign you’re doing things well. But it also means your message is no longer unique.
In podiatry, success leaves clues… and others are following yours. That’s why you can’t rely on the same ideas year after year. You need to evolve, refine, and stay one step ahead.
This masterclass will show you exactly how to reinvent your marketing, refresh your message, and reclaim your competitive edge.
“Incredibly well-run course by Tyson. Clear, concise, with great delivery. As a fairly new business, it’s given us the direction we needed”.
– Zain Hussain (Heaton Podiatry, Bolton, UK)
Become the Market Leader, Not the Follower
Chasing your competitors can be a time-consuming and mentally draining endeavour, potentially impairing your ability to think clearly.
Become the market leader and let your competitors chase you. If you’re copying your competitors, you have already failed. No one remembers who came second, so it’s important to lead or at least give the perception that you are the market leader.
This Podiatry Marketing Masterclass will help you develop a marketing plan tailored to your needs.
“Amazing experience attending Tyson’s Masterclass on Marketing! Lots of invaluable knowledge and experience, worth every penny. He gets your brain going and gives you practical tools you can use once you leave the room! Fantastic, highly recommend”.
– Margaryta Chos (Advanced Medical Podiatry, Glasgow, UK)
What Else Will We Cover?
Glad you asked. I’m a firm believer that great marketing comes from elevated thinking, and most workshops never reach this level. In Liverpool, we will. I’ll be taking you into the deeper concepts that genuinely shift how you see your business, including:
• Why Your Best Patients Might Be Killing Your Business
(Yes… really. And it will make perfect sense once you hear it.)
• How to Use the Bell Curve to Your Marketing Advantage
(A surprisingly powerful piece of old-school maths.)
• Finding Your Zone of Genius
(You have one, and when you work in it, everything becomes easier.)
• Developing Your Marketing Rhythm
(Even if you have absolutely zero rhythm on the dance floor.)
• Using Visual Models to Boost Patient Understanding & Compliance
(A little creative thinking goes a very long way.)
• Repurposing & No-Cost Marketing Strategies
(Because smart podiatrists love getting big results from “free.”)
These insights will stretch your thinking, spark new ideas, and give you tools you’ll use long after the masterclass is over.
100% Money-Back Guarantee
I want this masterclass to be a zero-risk decision for you. If you attend and feel it didn’t meet your expectations, let me know at the end of the day, and I’ll refund 100% of your investment — no questions asked. That’s how confident I am that you’ll find it valuable, practical, and genuinely transformative.
If you have any questions before registering, feel free to email me at tf@tysonfranklin.com or call +61 408 671 966. I’m here to help however I can.
“Had a great day at the marketing workshop in England. Tyson has a way of delivering the workshop which really got the best out of us and helped us connect as well as learn”.
– Andrew Albon (Sussex Footcare, Eastbourne, UK)