Indispensable Marketing (Tactics & Strategies)

Indispensable Marketing (Tactics & Strategies)

Patrick McFadden is the owner of Indispensable Marketing, and today we discuss the importance of effective marketing and how it can make your sales process easier, or harder depending on how effective it is, and why advertising and sales are sub-sets of...
Create A Disaster Folder

Create A Disaster Folder

Creating a disaster folder is an area I do a lot of coaching around, and it’s something most podiatry businesses overlook until a disaster occurs. Every business needs to create a DISASTER FOLDER, a place where you store all the steps required to quickly get...
Polygamy And The Millionaire Journey

Polygamy And The Millionaire Journey

In 2015 Calvin Wayman threw in his cushy, safe job and decided to become an entrepreneur. He also decided he would document his journey from being in debt to becoming a self-made millionaire because too often we only ever see the end product of success, not the...
Marketing The Invisible: Services, Not Products

Marketing The Invisible: Services, Not Products

My background is podiatry and just like a lot of other service-based businesses in the health and finance industries, what we offer, or should I say what we sell, because that’s exactly what we do, cannot be seen, it is basically invisible. Now I know podiatrists,...
Does My Butt Look Big In This

Does My Butt Look Big In This

Gerlinda Stella is a Personal Stylist based in Cairns, Australia and she has travelled extensively through the United States, Europe and Asia, and she knows all the rules when it comes to style, but she also knows when to break the rules. What you wear and when you...
How Do You Decide Which Ideas To Pursue

How Do You Decide Which Ideas To Pursue

This week’s Five Minute Friday episode is a little different because I have a guest. I am joined by Chris Desmond who is a Physiotherapist in Wellington, New Zealand, and Chris was also my guest on Episode #7: The Uncomfort Zone. Today we discuss how do you...