143 – Low-Cost Marketing Idea #2: Photo Competition

143 – Low-Cost Marketing Idea #2: Photo Competition

  One of the easiest ways to engage with your clients and patients on social media, such as Facebook and Instagram, is to run a photographic competition, and you do not need big numbers for it to be an effective marketing campaign for your...
142 – Know Your WHY with Dr Jeffrey Tho

142 – Know Your WHY with Dr Jeffrey Tho

To achieve your goals, you must take action, and you’ll only take action when you truly understand your WHY. Dr Jeffrey Tho is a two time Commonwealth Games athlete, Dentist, Business Owner and Coach. He helps people reach their goals by assisting them to...
141- Low-Cost Marketing Idea #1: Coffee Sponsorship

141- Low-Cost Marketing Idea #1: Coffee Sponsorship

Over the next month or so, I plan to go over some of my favourite and low-cost marketing ideas that most business owners could use and benefit from immediately. I want these marketing ideas to be easy to implement and have minimal financial barriers, so there’s...
139 – Discounts And Price Wars (Not A Good Strategy)

139 – Discounts And Price Wars (Not A Good Strategy)

Today I want to explain why discounting is not a good marketing strategy and how a small 10-15% discount could reduce your profits by a whopping 33-50%, meaning you have to work twice as much to make the same money. Also, I discuss why there are no winners in price...