Practical Tips for Everyday ApplicationĀ
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Stop Watering the Weeds: Grow Your Best Patients
Think of bad patients like weeds, and instead of watering them, pull them out to make room for better patients to...
Good & Bad Customer Service
We've all experienced good and bad customer service, and we all will again in the future. When it happens, use it as...
The VIP Experience
A few years ago, I went to Universal Studios, and when you visit, there are three ticket options. General admission,...
What Were Your Early Goals?
When we first opened our podiatry businesses, most of us would have had a vision of how it was going to look in the...
Word-of-Mouth Marketing – It’s Like Trying to Win the Lottery
Relying on word-of-mouth marketing is like trying to win the lottery. You're hoping your patient is thinking about you...
Protecting Your Reputation – Lessons Learnt from A Shit Burger Experience
I recently had a fantastic week on the P&O Pacific Encounter; however, during our cruise, I also had the...
Transitioning A Patient to Another Podiatrist in Your Team
There are a number of simple steps you can follow to transition a patient to another podiatrist in your team quite...
Are You Willing & Able to Pay the Current Market Rate for A Podiatrist
Is there really a shortage of podiatrists, or is there a shortage of podiatry businesses willing and able to pay the...
Delayed Gratification for New Graduates
New and recent podiatry graduates need to be taught the concept of delayed gratification and why they should not rush...
Don’t Trust Your Patients to do the Work
If you're giving patients instructions, learn to give them out one at a time and then review them to ensure they are...
Don’t Employ Too Early & Don’t Employ Too Late
Some podiatrists employ too early, which places them under financial stress, while others wait too long and never have...
Create Cringe-Worthy Work
If you've been in business for some time, and if you look back at some of your earlier blogs, videos or audio...