Why Word-of-Mouth Marketing Still Wins

Why Word-of-Mouth Marketing Still Wins

When I was in Glasgow recently, I had a simple decision to make: where should I eat? Now, I could have jumped on Google, read a stack of reviews, compared menus, and gone down a rabbit hole of “best places near me.” But instead, I did something far easier. I asked...
Build Fans, Not Just Patients

Build Fans, Not Just Patients

The Business Lesson Most Podiatrists Are Missing There’s a big difference between a patient and a fan. A patient books an appointment, whereas a fan tells everyone about you. And if you want a thriving podiatry clinic, you don’t need more patients… You need more fans....
When Podiatry Stops Feeling Exciting

When Podiatry Stops Feeling Exciting

There’s a moment in every podiatrist’s career that is often not spoken about, but it should be, and it needs to be put under a magnifying glass and examined.  You’ve put in the work, built the clinic, and have it running like clockwork, and then one day you wake...