by Tyson | Jan 10, 2019 | Podcast
Today I want to explain why discounting is not a good marketing strategy and how a small 10-15% discount could reduce your profits by a whopping 33-50%, meaning you have to work twice as much to make the same money. Also, I discuss why there are no winners in price...
by Tyson | Jan 7, 2019 | Podiatry Legends
When it comes to setting goals and managing a podiatry practice, there is no one better than Dr Peter Wishnie from New Jersey, USA. I met Peter in Nashville in 2013 at a Top Practices event, and his positive thinking towards podiatry had a massive impact on my...
by Tyson | Jan 6, 2019 | Podcast
Chris Dayley from Disruptive Advertising explains that 76% of Google and Facebook budgets are wasted because most marketing companies approach marketing the wrong way, they get stuck on increasing traffic to a website and never move beyond this tactic. ...
by Tyson | Jan 6, 2019 | Podiatry Legends
Tony Gavin lives in the United Kingdom and is the Podiatrist/Director of Davenport House Clinic. He is also the mastermind behind OSGO Healthcare, a business created to take the pain out of private practice. Tony Gavin loves creating new businesses, and on this...
by Tyson | Jan 4, 2019 | Podiatry Legends
I know the title of this podcast, Podiatry Legends, is a bit odd; however, if you look at the word LEGEND, it means an extremely famous or notorious person, especially in a particular field or profession. So I don’t think I have any notorious podiatrists lined...
