145 – Low-Cost Marketing Idea #3: Host An Open Night

145 – Low-Cost Marketing Idea #3: Host An Open Night

In every business, I’ve been part of we’ve hosted an open night, where we’ve invited our professional and non-professional referrers, and long-term A-type patients. It a great way to build trust and raving fans.  Now if you haven’t heard me use the terms...
006 – Jonathan Small Work Smarter, Not Harder

006 – Jonathan Small Work Smarter, Not Harder

Suppose you want to have a successful podiatry business and balanced life. In that case, you need to learn how to Work Smarter, Not Harder, and on this episode, UK Podiatrist Jonathan Small, from Southam, Warwickshire, explains what this exactly means. ...
143 – Low-Cost Marketing Idea #2: Photo Competition

143 – Low-Cost Marketing Idea #2: Photo Competition

  One of the easiest ways to engage with your clients and patients on social media, such as Facebook and Instagram, is to run a photographic competition, and you do not need big numbers for it to be an effective marketing campaign for your...
Smurf It Up

Smurf It Up

Not too long ago I was reading an article written by Gary Vaynerchuk, titled HOW TO START. He was talking about creating content and why there’s no excuse for not talking to the world, especially with how easy it is to connect with people.  And best of...