Nick Knight is the owner of NK Sports Podiatry based in the south of England. His business focus is on rehabilitation, gait analysis and orthoses, and he is on a mission to help the podiatry profession grow. Nick believes that all podiatrists benefit when they work together, not in opposition to one another.
On this episode we discuss:
4:10 - His journey into podiatry. Initially, he was headed towards a military career, then physiotherapy, only because he did not know what a podiatrist was, but as soon as he did, podiatry was always going to be his career.
7:12 - From day one Nick knew he wanted to go into the sports and musculoskeletal aspects of podiatry
9:30 - Being involved in the 2012 Para-Olympics lead to his first job in a private clinic with Trevor Prior.
12:25 - Being a sports person is not about your age, it's about being active. NK Sports Podiatry motto, "Get Active, Stay Active."
14:20 - Your business name is important, but the brand that you attach to it is far more critical.
15:12 - Get out to sporting events and offer your services. This is the best way to learn and to be seen. To improve your education use your holidays and visit other podiatry businesses.
18:50 - Being involved in sports builds understanding.
It's important to be active yourself if you want to work with sportspeople. You don't have to perform at the same level as your patients, but it helps you understand their thinking, the struggles they go through, and you will have more empathy.
21:50 - ANATOMY WORKSHOPS: With Emma Cowley and Tony Gavin from OSGO. Monday 8th July Southhampton
24:40 - Foot & Ankle Show
27:25 - Benefits of doing research in his own clinic and developing his own data.
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If you want additional business, marketing and management tips for your podiatry business you will enjoy my other podcast; It's No Secret with Dr T.