006 - Jonathan Small Work Smarter, Not Harder

If you want to have a successful podiatry business and balanced life you need to learn how to Work Smarter, Not Harder and on this episode UK Podiatrist Jonathan Small, from Southam, Warwickshire explains what this exactly means. 

Jonathan is living proof you do not need to have a multi-location business with a large team to be a successful podiatrist; you can achieve high levels of success with a single location in a relatively small town if you set things up correctly. 

On this episode we discuss:

  • Building entrepreneurial skills over time
  • Specialist clinics and the future of podiatry 
  • Why he chose to live in Southam, Warwickshire
  • Working for the NHS and starting his own part-time business on the side
  • Regular income versus the risk of business ownership, but also the rewards
  • University does not teach you to run a business
  • Why marketing is essential, and it's up to us to change the way people view our profession
  • The importance of repeating your marketing message, not just to patients, but also to your professional referrers. 
  • Why changing your thinking towards treating your patient will benefit you and assist in building a thriving business
  • Patients you help get out of pain will become your best referral source
  • Every treatment should be an education session for the patient
  • It's hard to build a business is you're booked out six weeks in advance and cannot fit in new patients. 
  • Why new patients make work more engaging

"It's important for patients to know, like and trust you and you do this with repetition".

Jonathan Small currently runs one and two-day workshops called Work Smarter, Not Harder, which he runs with Tony Gavin (Episode 002) and OSGO

LEVEL 1 has four sections:

  1. Increasing Your Income
  2. Improving Your Efficiency
  3. Reducing Your Costs
  4. Planning For The Future

LEVEL 2: Is based on the psychology of owning a podiatry business and the mindset required to make it a success. 

"Every business will have A, B, C, and D patients and it's important to limit your exposure to C's and D's". 

Categorising patients from A to D is essential, but you must do the same in all areas of your life. You will face C and D referrers, forums and social media pages, and other podiatrists, so avoid them when you can and be inspired by the A's and B's in your life. 

Jonathan and I will both be speaking at this year's Foot and Ankle Show, 11-12 October 2019 at the Liverpool Exhibition Centre. 

If you have any questions about this podcast, please email me at email/tf)(tysonfranklin.com, or you can contact Jonathan Small at Health First Foot & Gait Clinic

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iTunes Reviews

If you enjoyed this podcast, it would put a massive smile on my face if you left a review on iTunes or your favourite podcast platform. 

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Most Recent Review from Great Britain 

Wonderful Podcast ☆☆☆☆☆
Thank you Tyson for this fantastic forum, the sharing and growing of our profession is long overdue ....we are the gatekeepers of FEET, no one else in the healthcare profession nails foot treatment like Pods. Your podcasts are fun and very informative. I’ve started using lots of great information, and it’s transforming my practice to the next level. Keep up the great work” Cats eyes legs dog ⚡️⚡️⚡️⚡️⚡️ via Apple Podcasts · Great Britain · 01/24/19

If you like this podcast and you're looking for more small business and marketing tips you may also enjoy It's No Secret with Dr T.

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