Suppose you want to have a successful podiatry business and balanced life. In that case, you need to learn how to Work Smarter, Not Harder, and on this episode, UK Podiatrist Jonathan Small, from Southam, Warwickshire, explains what this exactly means.
Jonathan is living proof you do not need to have a multi-location business with a large team to be a successful podiatrist; you can achieve high levels of success with a single location in a relatively small town if you set things up correctly.
In this episode, we discuss the following:
- Building entrepreneurial skills over time
- Specialist clinics and the future of podiatry
- Why he chose to live in Southam, Warwickshire
- Working for the NHS and starting his own part-time business on the side
- Regular income versus the risk of business ownership, but also the rewards
- University does not teach you to run a business
- Why marketing is essential, and it's up to us to change the way people view our profession
- The importance of repeating your marketing message, not just to patients but also to your professional referrers.
- Why changing your thinking towards treating your patient will benefit you and assist in building a thriving business
- Patients you help get out of pain will become your best referral source
- Every treatment should be an education session for the patient
- Building a business is hard if you're booked out six weeks in advance and cannot fit in new patients.
- Why new patients make work more engaging
"It's important for patients to know, like and trust you and you do this with repetition".
LEVEL 1 has four sections:
- Increasing Your Income
- Improving Your Efficiency
- Reducing Your Costs
- Planning For The Future
LEVEL 2: Is based on the psychology of owning a podiatry business and the mindset required to make it a success.
"Every business will have A, B, C, and D patients and it's important to limit your exposure to C's and D's".
Categorising patients from A to D is essential, but you must do the same in all areas of your life. You will face C and D referrers, forums and social media pages, and other podiatrists, so avoid them when you can and be inspired by the A's and B's in your life.
If you have any questions about this podcast, please email me at or contact Jonathan Small at Health First Foot & Gait Clinic.
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