170 - Marketing Presentation To Powell River Chamber of Commerce, BC

Whenever I give a presentation I usually record the audio using a lapel mic and my iPhone, so I can listen back to it later to help with future presentations, and this particular podcast episode is a recording from my visit to Powell River in October 2018 and my marketing presentation to the Powell River Chamber of Commerce

On this episode I discuss:

  • How to know your marketing is working 
  • Only change your marketing message when it stops working, nit when you're bored with it. 
  • Why 'Consistent Action Creates Consistent Results'.
  • The power of a single message combined with a high-profit margin
  • Helicopter marketing 
  • Planning your marketing over 12-months and take the seasons into account. Are there high and low points throughout the year?
  • Newspapers may be declining, but they're still worthwhile reviewing to look for local marketing opportunities
  • Don't become a Marketing Zombie?
  • Strategy before Tactics is like Diagnosis before Prescription
  • Understanding your target market
  • Reach Versus Frequency (Beware of Sales Reps)
  • Testing & Measuring
  • The 6 Pillars of Marketing
  • Your website is the mothership
  • Why relying on Facebook could be dangerous for your business
  • Four questions you should ask before you start a marketing campaign:
    • Does it fit your budget?
    • Is it going to capture your ideal client?
    • What is the return on your investment, ROI?
    • Would you get a better ROI elsewhere?
  • How To set your prices correctly to assist and support your business, and marketing strategy. (You can be too cheap) 
  • In regards to BRANDING, are you:
    • Premium
    • Mid-Range
    • Discount 

If you have any questions about this podcast episode, please send me an email at email/tf)(tysonfranklin.com 

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First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry. 

If you enjoyed this episode you might also enjoy:  

Episode 033: 4 Pillars of Marketing with Rem Jackson 

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