Marketing your podiatry clinic isn’t something you can set and forget. Over time, even the most effective strategies can lose their effectiveness. In this video, I’m sharing three clear signs your marketing may need a reset. These aren’t vague theories; they’re patterns I’ve seen repeatedly in podiatry businesses, including my own.
Recognising these signs early can help you shift gears before things start to go off track. Whether it’s a drop in patient numbers, attracting the wrong crowd, or getting copied by competitors, it’s time to take a fresh look at your marketing.
Here are the three signs:
1. No Growth or Declining Numbers
One of the biggest signs your marketing needs a reset is when there's no growth in patient numbers or revenue. Or worse, it’s declining. If your new patient numbers have flatlined or dropped over the past 12 to 18 months, it’s time to reassess.
Don’t assume it’s just a quiet patch. Numbers tell a story, and if that story isn’t about steady growth, your marketing might be missing the mark. Sometimes, taking a step back, reviewing data, and gaining a fresh perspective through a podcast, workshop, or coaching can help you identify what needs to change.
2. You're Attracting the Wrong Patients
Another major indicator is when you’re not seeing the types of patients you actually want to treat. Maybe you’d prefer more MSK, orthotic, or ingrown toenail patients, but your bookings are filled with cases you’re less passionate about.
That’s not bad luck, it’s your marketing attracting them. Your messaging might be unclear or outdated, and it's drawing the wrong crowd. The patients who once came to you for specific services may no longer be seeing your message.
When that happens, it’s a sign your marketing has lost focus, and it’s time to refresh and realign with your ideal patient base.
3. Your Competitors Are Copying You
The third sign is when your competitors are mimicking your marketing. If your standout message has been diluted because others are using similar language, services, or even your branding style, your clinic becomes just another option in a crowded field.
When patients can’t distinguish you from the podiatrist down the road, they’ll simply pick whoever is closest or cheapest, not the best. Even if something worked brilliantly in the past, running the same ad or message forever can lose its punch. Reinvent, adapt, and stand out again by updating your message and keeping your marketing dynamic and fresh.
If you’ve recognised one or more of these signs in your clinic, now’s the time to take action.
Marketing doesn't have to be complicated, but it does need to be intentional. Over the years, I ran one particular ad that consistently brought in the right patients and delivered results, year after year. If you’d like a copy of that ad, just shoot me an email at tf@tysonfranklin.comand I’ll send it to you personally, along with an explanation of how we used it and why it worked so well.
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