by Tyson | Nov 11, 2025 | Blog
Let’s be honest, most people’s attention spans are shorter than ever. You’ve only got a few seconds to grab someone’s attention before they scroll straight past your video. So, what’s the “perfect” length for short-form videos? Under 60 seconds is the magic range, but...
by Tyson | Nov 7, 2025 | Blog
Beware of Fake Ulanzi MA38 Phone Stands Being Sold on Social Media If you’ve been seeing ads for the Ulanzi MA38 Mobile Phone Photography Stand all over Facebook and Instagram, you’re not alone. The videos look great; magnetic mount, compact tripod, rigid build,...
by Tyson | Sep 17, 2025 | Blog
Many podiatrists waste money on marketing that never delivers results. Often, the issue isn’t the marketing channel itself; it’s that the sales rep selling it doesn’t understand your business, your patients, or your goals. That’s why I recommend what I call The Three...
by Tyson | Sep 12, 2025 | Blog
The Stop/Start Trap Far too many podiatrists only think about marketing when patient numbers dip or cash flow feels tight. The moment business picks up, marketing activities are shelved — until the next slump. This cycle is not just stressful, it’s also ineffective....
by Tyson | Sep 5, 2025 | Blog
In this video, I ask a simple question that solves a complex hiring problem: Would you work for you? It’s unfortunate, but most podiatry job ads oversell; they claim to “cover all aspects of podiatry” when, in reality, the role typically involves 95% routine...
by Tyson | Aug 11, 2025 | Blog
In this video, I share a real-life example from my Facebook group, the Podiatry Business Owners Club, to illustrate why it’s crucial to enforce the rules and standards you’ve established in your business. Whether you’re running a podiatry clinic or...
