by Tyson | Mar 10, 2024 | Blog
26th – 27th of July, 2024 – CAIRNS Approach Everything You Do With Intent was originally shot on April 10, 2022, almost two years ago. I’m using it again now because sometimes repurposing old content can be beneficial for you and your business. ...
by Tyson | Mar 3, 2024 | Blog
A common frustration podiatrists share with me when they join the Podiatry Business Owners Club on Facebook is the perception of podiatry in the community. They often feel it’s the responsibility of the podiatry association to lift the perception. I DISAGREE. I...
by Tyson | Feb 25, 2024 | Blog
On a recent trip to Airlie Beach with my wife, we walked past a Google sign out the front of the local Rum Bar that said, best mojito in the world, so of course, we had to try it because we both liked mojitos. Afterwards, it got me thinking about how you could use...
by Tyson | Feb 15, 2024 | Blog
Think about all the interactions you have with your patients and where you could possibly elevate your service. This is something you should discuss with your whole team, and it doesn’t need to cost you money, but if an idea does cost money, it’s...
by Tyson | Feb 10, 2024 | Blog
A number of podiatrists still fear marketing because they feel they need to be a great salesperson, a smooth talker, or have the gift of the gab, but this couldn’t be further from the truth. Marketing is nothing more than transferring information from one person...
by Tyson | Feb 8, 2024 | Blog
In late 2023, comedian Health Franklin was visiting Cairns to test some new comedy material he planned on using for his upcoming 2024 Chopper tour. My takeaway from this was the importance of using a test audience when you’re considering implementing something...
