Practical Tips for Everyday ApplicationĀ
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Doing Something is Better than Doing Nothing
No matter how you're feeling or what is going on in your life, you can always do something to move you one step closer...
What Podiatrists Can Learn from Corona and Victoria Bitter about Branding
Have you considered the marketing differences between Corona's casual vibe and Victorian Bitter's rugged essence?...
Looking for Mr. Right
In this video, I give an example of a young woman looking for Mr. Right. After she describes her perfect man in...
Worst Advice Ever: Telling A Patient to See How it Goes
I've played a lot of sports and had a lot of injuries, which means I have seen a lot of healthcare providers over the...
How to Write Blogs
If you want to learn how to write blogs easily, watch this 3-minute video and follow this simple 5-step process....
Think Like A Patient
Think about other healthcare providers that you may see. Whether it's a physio or a chiropractor, it could be a GP or...
Information Overload (Less is More)
If you want more patients to follow your recommended treatment plans, you need to provide them with less information...
Approach Everything You Do With Intent (Even Repurposing)
26th - 27th of July, 2024 - CAIRNS Approach Everything You Do With Intent was originally shot on April 10, 2022,...
The Perception of Podiatry
A common frustration podiatrists share with me when they join the Podiatry Business Owners Club on Facebook is the...
They Don’t Build Statues for Generalists
On a recent trip to Airlie Beach with my wife, we walked past a Google sign out the front of the local Rum Bar that...
Giving Patients A Little Bit More Than Expected
Think about all the interactions you have with your patients and where you could possibly elevate your service. ...
7 Myths Marketing You Should Overcome
A number of podiatrists still fear marketing because they feel they need to be a great salesperson, a smooth talker,...