by Tyson | Sep 17, 2025 | Blog
Many podiatrists waste money on marketing that never delivers results. Often, the issue isn’t the marketing channel itself; it’s that the sales rep selling it doesn’t understand your business, your patients, or your goals. That’s why I recommend what I call The Three...
by Tyson | Sep 12, 2025 | Blog
The Stop/Start Trap Far too many podiatrists only think about marketing when patient numbers dip or cash flow feels tight. The moment business picks up, marketing activities are shelved — until the next slump. This cycle is not just stressful, it’s also ineffective....
by Tyson | Sep 5, 2025 | Blog
In this video, I ask a simple question that solves a complex hiring problem: Would you work for you? It’s unfortunate, but most podiatry job ads oversell; they claim to “cover all aspects of podiatry” when, in reality, the role typically involves 95% routine...
by Tyson | Aug 11, 2025 | Blog
In this video, I share a real-life example from my Facebook group, the Podiatry Business Owners Club, to illustrate why it’s crucial to enforce the rules and standards you’ve established in your business. Whether you’re running a podiatry clinic or...
by Tyson | Jul 15, 2025 | Blog
In this video, I share a powerful reminder for podiatrists and business owners alike: simplicity often leads to better results. From clinical decision-making to training your team and streamlining systems, the simplest solution is often the right one. I reflect on...
