139 – Would You Like Fries with That?

139 – Would You Like Fries with That?

What can podiatrists learn from the fast-food industry? It seems a lot. About 30 years ago, McDonald’s employed a new strategy to consistently offer every customer an add-on to each burger item on their menu. There was no customer assessment or...
138 – Put Yourself Out There with Ektaa Vadgama

138 – Put Yourself Out There with Ektaa Vadgama

Ektaa Vadgama is a second-year podiatry student in the United Kingdom. Over the past twelve or so months, she has developed a considerable following on Facebook, Instagram, Linkedin and Youtube by simply putting herself out there and not worrying what others may...
136 – Podiatry TRADEMARKS with Donna Patane

136 – Podiatry TRADEMARKS with Donna Patane

If you own a podiatry business and trade under a business name, you must protect it with a trademark before someone else takes it. Please don’t say I did not warn you.   Protecting your business name is essential, which is why I wanted Donna Patane on...