152 – Young, Poor & Single with Dr James Kent

152 – Young, Poor & Single with Dr James Kent

Dr James Kent is a Native Texan and the owner of East Texas Foot & Ankle Centres. He believes if you want to have a successful podiatry business, the earlier you start, the better, and there are also three key ingredients: young, poor, and single.  When...
Using Visual Models with Patients

Using Visual Models with Patients

If you’ve ever had difficulty communicating treatment plans and other instructions to patients or team members, you may find using visual models is exactly what you’re looking for.   Verbal instructions can be difficult to recall and remember,...
151 – Marketing the Invisible

151 – Marketing the Invisible

  Like many other service-based businesses, podiatry is offering or should I say, selling something that cannot be seen; a consultation is basically invisible. So how do you market something invisible to make it more visible?  A podiatry visit is intangible,...
150 – Jonathan Small What is Good Podiatry?

150 – Jonathan Small What is Good Podiatry?

Have you ever stopped and considered what good podiatry is? Is it having more podiatry knowledge, or is it having more tools in the toolbelt and not being a one-trick pony when it comes to treating certain foot problems? Jonathan Small is a UK podiatrist. In the...
151 – Marketing the Invisible

149 – Vital Few Versus Trivial Many

In the podiatry profession, we’ve always had podiatrists that have gone out there and made things happen, the action takers, the doer’s, the VITAL FEW, the ones that are shining a light for others to follow; however, we’ve also had the whingers and...