Planning Your First Day Back in 2024

Planning Your First Day Back in 2024

Your first day back at work after the Christmas New Year break is one of the most important days of the year, so it’s essential to think about your first day opening time and when the first patient will be seen. Opening at 8.30 am and scheduling the first...
The Podiatry Evolution

The Podiatry Evolution

Over time, every podiatry business needs to evolve into something special instead of just becoming a bigger version of what it once was.  When you first open your business, you are prepared to see just about anyone because you have bills to pay, and you need to...
The Importance of Turning Up & Not Quitting

The Importance of Turning Up & Not Quitting

In this video, I share a story from my high school rugby league days when our team came up against another school that was far superior to us; they had numerous state players and two national players, so the likelihood of us beating them was slim to none. Some players...
How to Make Your Job Offer More Appealing

How to Make Your Job Offer More Appealing

If you want to make your job offer more appealing, you need to know the precise breakdown of the type of patients you treat and the treatment services you offer. Saying your business covers all aspects of podiatry is too vague; you need to know the exact percentages,...
Athens of the South – Marketing Lessons from Nashville

Athens of the South – Marketing Lessons from Nashville

I visited the Parthenon in Nashville, and when I looked at this impressive structure, it reminded me of the Six Pillars of Marketing I talk about in my two books, It’s No Secret There’s Money in Podiatry, and It’s No Secret There’s Money in...