But My Business Is Different

But My Business Is Different

But My Business Is Different is actually the title from chapter one of my book It’s no Secret There’s Money in Small Business, and the reason I wrote this chapter is because it’s a common response received from people when someone is trying to give them sound business...
Your Ideal Client

Your Ideal Client

Today I was having a Zoom call with my good friend Dana Cardinas from Texas and we got onto the subject of identifying your ideal client and why this is the most important thing every business needs to do, way before they think about marketing.  Dana runs a...