by Tyson | May 16, 2018 | Podcast
What is a professional referrer? A professional referrer is industry specific, meaning it is a referral that comes from someone else in your specific industry. For example, in the health industry a Physiotherapist may receive a referral from a GP or Podiatrist, an...
by Tyson | May 12, 2018 | Podcast
Donna Patane is a highly qualified Lawyer and Trademarks Attorney based in Cairns, and when it comes to winning a dispute in court over the use of a business name, the person owning the trademark is holding the gun, and the person with only a business name...
by Tyson | May 10, 2018 | Podcast
This week I want to talk about your education, or more importantly who is educating you? As a general rule, you should never get your marketing education from the same person who is trying to sell you advertising, and this applies to all forms of advertising, both...
by Tyson | May 5, 2018 | Podcast
Dr Fern Kazlow (aka Dr K) is a New York City Psychotherapist, speaker, author, and business and branding consultant and she helps business people, especially high performers, the top one percenters (1%) live in the no doubt zone. In this podcast episode...
by Tyson | May 2, 2018 | Podcast
When I work with my coaching clients this is one subject I like to bring up very early because a lot of money can be wasted by not understanding the difference between Reach & Frequency. These two terms are often used by Sales Reps to assist in selling their...
