Do You Have A Client Induction System?

Do You Have A Client Induction System?

The aim of having an induction system is to ensure that first-time users of your business are greeted correctly and consistently when they arrive, and the key is consistency. Depending on your industry you may use client, patient or customer. The terminology may be...
Retention – Fixing Holes In The Leaking Bucket

Retention – Fixing Holes In The Leaking Bucket

Focusing on attracting new people into your business is essential, but don’t forget about the people you already have in your database. They need to be nurtured, and this is why you need to have a well-developed retention process/strategy; otherwise, your...
Marketing Pillar 6 – Online Marketing

Marketing Pillar 6 – Online Marketing

Even though I think every marketing pillar should be used in one way or another, regardless of the business type, this marketing pillar is number one and trumps all others.  Today I want to cover: Websites Google Analytics Collecting Emails Blogs Video...