It’s easy to get caught up in the grind.
Between patients, staff, admin, and marketing, many podiatrists find themselves working hard… but feeling off track.
The spark that once drove them is gone. And it’s not always obvious why.
If that sounds familiar, the issue may not be your business strategy; it might be your purpose.
As we head toward a new year, now’s the perfect time to hit pause and ask yourself:
Why did I get into podiatry in the first place?
The Power of Purpose
Your why is your fuel.
It’s what energises your day, helps you make better decisions, and gives you meaning beyond the to-do list.
When you lose sight of your purpose, things get heavy. You feel flat, even when your business looks “successful” on the outside. That’s a sign it’s time to reflect and realign.
5 Reflection Questions to Help You Reignite Your Why
1. What initially drew you to podiatry?
2. What parts of your job make you feel most alive?
3. If you could only do one type of work in 2026, what would it be?
4. What frustrates you most, and what does that say about what you value?
5. What do you want your legacy in podiatry to be?
Write down your answers. Then ask: Is my business aligned with these values? Or have I drifted?
Bringing Purpose Back Into Your Business
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Patient Focus – Prioritise the cases that energise you.
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Marketing – Tell stories that reflect your passion and values.
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Team Culture – Share your “why” with your team and learn theirs too.
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Planning – Design 2026 around purpose, not just KPIs.
Don’t rush into the new year without checking your compass.
If you’re feeling off course, the solution might not be a new goal, but a return to your original purpose.
Have you listened to the Podiatry Legends Podcast, Episode 397 – Reignite Your Why (Rediscovering Purpose in Podiatry Before the New Year)
One-on-One Business Coaching that works
If you want help rediscovering your purpose in podiatry and in your career, I offer free 30-minute clarity coaching calls; no pressure, just some guidance.
Below is a link to my online calendar.
You can schedule a free 30-minute Zoom call with me to discuss any aspect of podiatry. You may have business questions or need career advice; regardless, I’m here to help where I can.
But if you’re still not sure about scheduling a time to talk with me, that’s okay. Keep browsing my website, take a look at my coaching page, and if you have any questions, please email me.