Short answer: yes, but with boundaries.
Longer answer: your personal Facebook page can be one of the most powerful marketing tools you already own, if you use it with intention rather than desperation.
This is especially true for podiatrists and clinic owners who rely on trust, reputation, and relationships rather than flashy ads.
Why Personal Pages Still Matter
People don’t connect with businesses first; they connect with people. Friends may like and trust you, but they may never fully understand what you do as a podiatrist unless you share it.
Your personal Facebook page is where:
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Curiosity builds before commitment.
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People decide whether they like how you think.
In all health care services and even in business coaching, people are not buying a service. They’re buying confidence in the person behind it. Your friends, no matter how close they are, are no different.
What Your Personal Page Does Better Than Any Ad
Your personal profile allows friends (and family) to see:
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Your values
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Your thought process
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Your consistency
This is where credibility quietly compounds.
When someone has followed you for months or years and finally needs help, you’re already the obvious choice. Not because you push podiatry down their throat, but because you showed up regularly and authentically.
That’s marketing most people can’t copy.
Where Most People Get It Wrong
The mistake isn’t using a personal page for marketing what you do. The mistake is turning it into a constant billboard.
Problems arise when:
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Every post is about your business.
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Your personality disappears, and only promotions remain.
I see this a lot in business coaching circles. Every post on their personal page is about work and what they’re selling next. There’s no personality or insight into who they are.
At that point, people don’t feel connected; they feel targeted. Your engagement will decline, and trust will erode. Your personal page should feel like a conversation, not a campaign.
The Right Balance
The goal isn’t to sell on your personal page; it’s to be clear about what you do.
Use your personal profile to:
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Share lessons from your clinic life.
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Show behind-the-scenes thinking.
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Comment on what’s happening in the profession or new trends (footwear, for example).
- Keep your friends informed.
Occasionally, and I mean occasionally, you can point people toward:
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A blog article you’ve written.
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Your podiatry business page.
If someone read your last 10 posts on your personal page, they should understand more about who you are and what you care about. If that’s clear, your marketing is working.
Personal Page vs Business Page
This is where many clinic owners get confused.
Your personal page is your:
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Trust engine
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Relationship builder
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Credibility layer
Your business page is your:
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Conversion engine
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Information hub
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Booking pathway
They serve different purposes. Let your personal page warm people up; let your business page do the heavy lifting. When used together, they work far better than either one alone.
A Final Thought
Used thoughtfully, your personal Facebook page can become one of your most valuable long-term marketing assets, without feeling salesy, awkward, forced or annoying.
Don’t be that annoying friend. Be human. Be consistent. Be intentional.
That’s how marketing actually works.
You can learn more about my coaching or reach out directly via tysonfranklin.com.
Sometimes one small tweak to how you show up online makes a bigger difference than any paid ad ever will.
One-on-One Business Coaching that works
If you want help solving your business problems and creating systems that make your business more profitable, I offer free 30-minute coaching calls; no pressure, just some guidance.
If you like what I say, and if we like each other, we can even work together long-term.
Below is a link to my online calendar.
You can schedule a free 30-minute Zoom call with me to discuss any aspect of podiatry. You may have business questions or need career advice; regardless, I’m here to help where I can.
But if you’re still not sure about scheduling a time to talk with me, that’s okay. Keep browsing my website, take a look at my coaching page, and if you have any questions, please email me at tf@tysonfranklin.com