If you’ve been online lately, on Facebook or Instagram, you’ve probably seen the ads:
“Use our AI templates and get 50 new patients instantly!”
“Plug in this script and watch your bookings explode while you sleep!”
It all sounds great, but it rarely works. And the reason is simple: your practice is not the same as everyone else’s.
Your Unique
Your ideal patient, service mix, location, and personality are unique. So why would you use the same marketing material as a clinic five hundred kilometres away with entirely different goals?
Generic marketing attracts generic patients, and often the wrong ones.
When you personalise your marketing, your videos, emails, letters, website copy, patient journey, and call-to-action, you suddenly stand out.
Your tone is genuine
Your message is relevant. Your clinic becomes memorable, not interchangeable. Patients respond to authenticity, not automation.
If you’re tired of cookie-cutter donkey-like solutions, start crafting your own. Even small personal touches, handwritten notes, personalised letters, and custom videos can outperform mass-generated material.
If you’d like to hear more about why personalisation matters and why abundance beats competition every time, have a listen to my conversation with Dr Peter Wishnie on Episode 394 on the Podiatry Legends Podcast. Available for free on all podcast platforms, or you can watch my interview with Peter Wishnie on YouTube.
One-on-One Business Coaching that works
If you’re tired of generic marketing and want to create something that actually reflects the strengths of your practice, I can help you build a personalised strategy that attracts the right patients, not just more patients.
Below is a link to my online calendar.
You can schedule a free 30-minute Zoom call with me to discuss any aspect of podiatry. You may have business questions or need career advice; regardless, I’m here to help where I can.
But if you’re still not sure about scheduling a time to talk with me, that’s okay. Keep browsing my website, take a look at my coaching page, and if you have any questions, please email me.