In my opinion, email newsletters are one of the best ways to stay connected with your patients and one of the cheapest ways to share your marketing message.
In this episode, I discuss:
- Open rates and click-through rates.
- Why engagement rates mean more than open rates.
- Why I decided to produce a newsletter three times per week.
- Why it’s a great marketing tool.
- Don’t use clickbait.
- Six Newsletter Tips:
- Keep it focused – have a purpose for doing the newsletter.
- Don’t overcomplicate it; instead, keep it simple.
- Add community news; it shows you’re connected.
- Share third-party content – Wine and rum reviews and what other local businesses are doing in your area.
- Trending topics – what’s hot right now, especially in sport.
- Be consistent – Same time each week or month. Some patients will look forward to your content.
Do you want to make more money and work fewer hours?
If you do, please send me an email at tf@tysonfranklin.com, and we can arrange a quick ZOOM call and discuss what you need.
Youtube
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