These days there seems to be so much focus on social media, which is why every second person you meet at a networking event is a social media marketing expert. Now don’t get me wrong, I agree social media is essential, but I still think there is room for old-school traditional marketing.
And the newspaper is one of those old-school marketing mediums that I believe has benefits if you work it correctly.
Listen to this episode to understand why.
And please email me at if you have any questions…or doubts that I’m right.
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FMF031 – Marketing Pillar Four: External Marketing
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