Omar Zenhom is the co-creator of the webinar platform WebinarNinja and host of the $100 MBA Show. I was super keen to learn more about webinars and how they can be of benefit to small business. Does having a webinar really help your business and can you make money from running regular webinars?
The Shift
We open our conversation discussing why he started his podcast show, The $100 MBA, as a daily series, then changed it to a weekly show in 2017 and now in 2018 it’s back to a daily series.
As your business changes, you’ve got to change with it.
A daily show requires a lot of planning and scheduling and you also need to develop systems around batching, especially if you wanted to take a vacation, but constriction of time creates ingenuity and creativity.
The Benefits of Webinars
No one cares how much you know, they want to know how much you care and this is the biggest benefit of webinars, they build trust.
You can’t build trust on a sales page, a youtube video, or a website because there is no interaction. When someone has a question they want it answered straight away and this can only be done on a webinar.
Therefore webinars are a great teaching platform.
People are also more inclined to buy something from someone they can see.
Strengthen Relationships
Even though webinars are great for building trust and attracting new clients into your sales funnel, they are also excellent at strengthening relationships with your existing clients.
Every business can benefit from webinars and the benefits of WebinarNinja is it’s easy to set up.
FREE OFFER – The Webinar Blueprint
Q & A Webinar
To get started a Q & A webinar is an easy way to begin because it requires no preparation.
When you’re giving advice and answering questions with attendees it will give you some insight into their PAIN POINTS, which can be used to create future webinars.
Quitting Social Media
Omar quit social media in September 2017 and since then he has got so much time back.
He asks 2 good questions:
1. Is being off of social media detrimental to your business?
2. Does business really get done on social media?
Monday Morning Tip
Add value to your customers’ experience in some way and make it a win for them, by creating content.
If you like to write, start a blog. If you like video, start a youtube channel, and maybe create an infographic. If it’s useful you will be thanked and ranked by Google.
Ask yourself, what can I produce that is just helpful?
Connect with Omar Zenhom
If you want to connect with Omar I would suggest sending an email via his WebinarNinja and $100 MBA websites, since he is currently off social media.
8000 Word Blog – How To Run A Webinar
If you have any questions about this podcast episode please email me at or you can leave a comment below.
Save The Date
17th and 18th August 2018. I will be holding a 2-Day event in Cairns titled Communication, Persuasion and Influence. My Keynote Speaker is David M Frees from Pennsylvania, who was also my guest on Podcast Episode 2. More details coming shortly, but keep an eye on the EVENTS page.
FREE DOWNLOADS:
First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.