If you're receiving all your business education and inspiration from within the podiatry profession, you could be missing out on some great opportunities. This episode is all about looking outside the podiatry profession and learning from other professions, businesses and industries.
Today, I am joined by Dr Jesse Green, the author of Retention - How to Plug the #1 Profit Leak in Your Dental Practice.
Dr Jesse Green is also the owner of one of the most successful dental coaching companies in Australia, the Savvy Dentist, so his knowledge in all aspects of business is highly regarded and sort after.
In this episode, we discuss:
- Learning from other professions and why.
- Why most health businesses are very similar.
- Asking the question, "how can I make that relevant to me, and how can I be different to everyone else"?
- What does a VIP service look like?
On Facebook, every profession will have multiple Facebook groups, and you'll find most of them are saying the same thing and giving the same advice. Very few step outside what is expected, and over time they become very vanilla.
Is Your Business Talk-Worthy?
What do you do that makes people talk about your business when they leave? Is there something about your business that is unique or different?
When patients are asked about their day, will their visit with you be talk-worthy?
Love & Hate
When you visit other businesses, pay attention to what you love and what do you hate. With what you love, can you make it work in your business and with what you hate, make sure you're not doing this yourself.
If you're going to look outside your industry, look at organisations that are very successful at what they do, such as Disneyland.
Ask yourself, "what would Disney do"?
Book Recommendation: Be Our Guest: perfecting the Art of Customer Service.
It Takes Courage
If you're a little apprehensive about making a change, that's normal. It takes courage to make the changes you know you need to make.
But, you can always change back if it doesn't work for you. Changes are never set in concrete.
"A good idea at the wrong time is still a bad idea" - Dr Jesse Green
Know Your WHY
It will help if you keep reminding yourself why you're doing what you do because it can be easy to get bogged down in the day to day grind and lose sight of this.
The power of WHY - It’s the fuel that keeps you going
Always be looking around you and observe what you like and what you don’t like and keep asking. "how could I apply that in my business"?
If you have any questions about this episode, one-on-one coaching or any of my group coaching programs, please send me an email at and we can arrange a quick ZOOM call.
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If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.