090 - Claire Farquharson Clever Use of Instagram

Claire Farquharson is a Gold Coast Podiatrist and she will be the first person to tell you that she is not an Instagram expert; however, she has found a clever way to make Instagram work for her and her career as a podiatrist. 

In 2018, she started a little Instagram page and blog @_ThePod with the hope of changing peoples perceptions on podiatry as a profession. She loves art, design, fashion and podiatry, and she could not see why they could not all co-exist together on one social page. 

On this episode we discuss:

  • Why she is helping people change the way they look at their feet and the stigma attached to podiatry. 
  • Social media as a platform to educate, inform and inspire both patients and other health professionals
  • Finding your angle on social media
  • How to make podiatry more aesthetic, trendy and relevant
  • Your profile does not need to be attached to a specific location or business name. 
  • The subtle art of sharing your podiatry message 

"People don’t want to see ingrown toenails pop up in their newsfeed."

Final Tips

  1. You will learn what works from your previous posts, and you will evolve.
  2. You cant be relatable too soon too quick; you need to gain your follower's trust

If you have any questions after listening to this episode, please send me an email at email/tf)(tysonfranklin.com, or you can connect with Claire @_ThePod on Instagram. 

Podiatry Business Coaching & Mentoring

If you want to own and operate a Thriving Podiatry Business, there are four vital pieces to the business puzzle.  

  • Marketing - You need a well thought out marketing strategy, not just more tactics. 
  • Systems - You need systems that will support your marketing strategy and your team.
  • Team - You need to develop a team culture that makes your work-life balance easier, not harder. 
  • Diary - Your diary needs to be structured in a way that maximises patient numbers and increases daily profits. 

You have two choices: There's the slow approach, where you learn by trial and error and do everything yourself, or you can fast-track your education and business success with one-on-one business coaching and mentoring, or group coaching

If you want to know more, please email me at email/tf)(tysonfranklin.com, and we can set up a Zoom Call and have a quick chat to see if I can be of assistance.  

Newsletter & Events 

Please sign up for my NEWSLETTER if you'd like to know more about upcoming EVENTS. I promise not to spam you with daily emails telling you how great I am.

My Book

It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.

Tell Your Podiatry Friends

If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts. 

If you enjoyed this episode you might also enjoy:

Ep: 079 - Grant Duong From Good to Great

Facebook Page & Group

Facebook Group: Podiatry Business Owners Club - This is for podiatry business owners and budding business owners, and the place where I will be adding my video marketing tips. 

Facebook Page: Podiatry Legends Podcast - This is where I post each podcast episode and information regarding my guests. 

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