047 - Ben & Sally Haythornthwaite Why Podiatry Is Exciting

Ben and Sally Haythornthwaite are a husband and wife team running a UK based podiatry business called The Foot and Ankle Clinic

Ben is the podiatrist, with a previous employment history of engineering and architecture, and Sally has a background in marketing, brand psychology and management. They have put these previous skills and life experiences together and are becoming a formidable team. 

On this episode we discuss:

  • How Bens past work experience has shaped his career
  • Why they changed their business name
  • Why all foot issues relate to underlying biomechanical issues
  • There's a wealth of knowledge in the profession, and we should be tapping into it
  • All marketing is interconnected
  • Branding is more than just a logo
  • Being an architect has taught Ben to push boundaries, and boundaries need challenging because they are man-made limitations
  • Why you should attend events
  • Why podiatry is so much more exciting than other professions

Final Tip

Sally - Find a niche in podiatry you enjoy and go with it. 

Ben - Get motivated and don't be afraid to fail. 

If you have any questions about this podcast, please email me at email/tf)(tysonfranklin.com, or you can connect with Ben 7 Sally at The Foot & Ankle Clinic.  

One-On-One Coaching & Mentoring

If your podiatry business needs help to develop marketing strategies or business systems, the most efficient way to do this is with one-on-one coaching and mentoring. Please email me at email/tf)(tysonfranklin.com and let's see where I can you.  

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My Book

It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website or online, but if you live overseas, I would suggest Amazon or the Book Depository.

Tell Your Podiatry Friends

If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts. 

If you enjoyed this episode you might also enjoy:

Episode 038 - Dr Tea Nguyen Life Changes & Practice Ownership

It's No Secret with Dr T. Podcast

If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T., and you may also enjoy Ep 188 - Developing Your Avatar & Unique Selling Proposition with Alex Frees

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