211 - The Farewell Episode with Jeff Peterson


Episode 211 is the farewell episode for It's No Secret with Dr T., and I thought I would bring back my good friend, previous guest and long-term supporter of the podcast Jeff Peterson to help my say goodbye. 

Jeff Peterson is the owner of Geneva Supply and was a guest on the show back on Episode 017 with Bill Davis, titled Drive Your Business

In addition to bidding farewell, I did manage to draw some more business wisdom from Jeff before we hung up the microphone. 

Today we discuss:

  • Working with Amazon
  • Helping manufacturers with Content & Brand Management 
  • What takes to get noticed
  • Why entrepreneurship is bullshit
  • Intrapreneurship - the creative entrepreneurial spirit within an organisation
  • Why you should not ask family and friends what they think of your ideas, just remember the bad singers you've seen on American Idol, someone told them they were good at singing. 
  • Why you should have a business card.

"When you're living in a world where there are many generations that are still in the working community, you cannot go hardcore just one way when it corms to networking".  

BIZTANK & Kids in The Tank

It's about career exploration. School is not connecting kids to the reality of life or the career paths that they will be heading into very soon after school.

It's about exposing them to new possibilities. The key is to empower kids that their career decision is their decision. It's not their parents or school guidance councillor. 

We need to open and expose their minds to other careers.

Final Tip

Don't shy away from people you know and enjoy being with and talking too. Don't think about what you're going to get to from it, just enjoy the pleasure of peoples company.

Get to know people just to get to know people, nurture friendships in an old-school, business card sort of way.

Don't focus on all the social media and quick online fixes (number of friends, likes, etc.). Build real relationships. 


It's kind of sad to bid farewell, but you've got to know when it's time to walk away, and now is the right time. 

I'd like to thank everyone that has been a guest on It's No Secret with Dr T. and all the people that have been part of the 55,000 downloads over the past 211 episodes. 

There is no longer any need to write a podcast review for It's No Secret, but I do encourage you to write reviews for your other favourite podcasts. Hosts feed off of positives reviews.

If you have any questions about this episode or previous episodes, please feel free to email me at email/tf)(tysonfranklin.com

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First 16 Pages of My Book – It's No Secret There's Money in Small Business.

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