203 - Leveraging Video Longterm with Byron Dempsey

Byron Dempsey is the owner of Stream Digital Marketing, a company that specialises in creating social media video content for podcasters and keynote speakers. The power of video is to leverage what you're already doing. 

He is also the host of the Driven Young Podcast which explores ways to help educate and inspire the younger generation around entrepreneurship and practical life skills we arent taught in school. 

On this episode we discuss:

  • How to create a lot of video content in a short amount of time
  • How a 40-minute talk can generate enough material for the next two months.
  • Leverage what you’re already doing. 
  • Why public speaking and podcasting videos are more natural to work with.
  • Leveraging longterm and being aware of video formats.

Tip for Podcasters

If you're already podcasting, it's as simple as putting your smartphone on a $10 tripod and pressing record. You've already go the audio sorted. 

You have options: You can record externally (Camera or Smartphone) or use Zoom / Skype to record. Either way, it's still better than an audiogram. (I use to have my guest intro themselves)

Social Media

This is important to remember; it's important to post regular video content as it keeps you front of mind with your followers. They do see your videos even if they are not necessarily engaging with all of your posts. 


Video content builds traffic to everything you do (podcasting, speaking, etc.) and positions you as an expert. 

Whenever Byron has a guest on his podcast, he gives them access to all the video content he creates. This is a great way to leverage what he does because they will share this content with their audience.

Video Inclusions

Videos include intro's, outro's, calls to action,  music and each video must be formatted correctly for each social media platform. 

It's also important to add subtitles and length is essential, 30 seconds to 2 minutes max. 


Reposting Content 

Statistically, only about 10% of your followers will see your video posts, so it's not annoying to repost your video content multiple times, just put some space between each post.  

Once you have a bank of content, you can plan out to reuse it again over the next 12-months. Gary Vee has used some of his videos over twenty times. 

Don't forget you can also RETARGET on Facebook to people who have watched your videos previously and use content from a video to create a BLOG. 

Gift From Byron 6 Step Guide to Creating 10 Videos Per Month

If you liked this episode, you might also enjoy:

Ep 173: Making Videos to Boost Business with Geoff Anderson

Ep 013 (Podiatry Legends): Lessons Learnt from Shooting 300+ Videos with Diane Ashcroft

If you have any questions about this episode, please email me at email/tf)(tysonfranklin.com

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