189 - Batman or Robin, It's Your Choice with Tsufit

Tsufit is the author of Award-Winning book Step Into the Spotlight!: A Guide to Getting Noticed. She is a former lawyer, actress, singer & stand-up comedian. She currently coaches professionals, entrepreneurs, business owners, authors, speakers, coaches, consultants and CEOs to catapult their brands and themselves into a starring role!

Tsufit coaches her clients to get seen, get heard and get noticed. 

On this episode we discuss:

  • Learning from previous encounters. 'I'm not going to do that again". 
  • Positioning yourself: Do you want to be a Truffle or a Hershey Bar, Batman or Robin?
  • In business, you get to choose your role. If you have a boss they choose the role for you. 
  • Standing out by picking a narrow audience 
  • Niching by topic or audience 
  • Understanding pricing
  • Offering VIP services: People pay for a feeling, also status and ego. 
  • Nike: Your paying for 'Just Do It'. It's the motivation and inspiration
  • Emotional drivers 
  • Why most people base their prices on what they would pay
  • Charge more and see fewer clients. When someone says yes to your new prices, that's the baseline
  • Creating scarcity is a great marketing tool
"The only limit on your pricing is whether you can believe it or not and say it with a straight face". 

If you have any questions about this episode, please email me at email/tf)(tysonfranklin.comor you can connect with Tsufit on LinkedinAlso take a look at spotlightbook.com, spotlightgroup.biz, thebookcreationworkshop.com and spotlightsecrets.com 

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First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry. 

If you enjoyed this episode you might also enjoy:  

Episode 186 - Why Niching Is The Future of Small Business

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