186 - Why Niching Is The Future of Small Business (LIVE) at Business Black Ops, Arizona

For the past five years, I have travelled to Arizona to attend an event called Business Black Ops, organised by David M Frees. There are approximately 35 - 40 attendees each year, and it is by far, one of the most dynamic business groups, which is why I already have the 2020 event in my calendar.

This year I was asked to give two short presentations, and this weeks podcast episode is my first presentation, Why Niching Is The Future of Small Business. 

I want to point out that I recorded this episode using a lapel mic and iPhone, so the quality is less than optimal, but I enjoyed the LIVE aspect of the recording, and I hope you do as well. 

“There’s no such thing as true generalists, or if there is you won’t have heard of them”. - Michael Harf

Today I discuss:

  • Why it's dangerous to try and take on large companies or businesses head-on. 
  • Cheap & easy mass-marketing before the internet and social media 
  • Creating a niche is a smart small business strategy 
  • Knowing your client/customer/patient avatar
  • Speaking the right language to the right avatar 
  • 5 Benefits of Getting This Right
    • Save Money
    • You can double down
    • You get more A & B type clients
    • Creates a happier work environment
    • You can identify excellent opportunities quicker

“Niching is not about selling one product; it’s about selling to one audience.”

If you have any questions about this episode, especially in regards to using a LIVE recording for a podcast, please email me at email/tf)(tysonfranklin.com 

Podcast Reviews

If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts. 

Subscribe To My Newsletter

If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails. 

Podiatry Business Mentoring 

One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at email/tf)(tysonfranklin.com and let's see if I can help you in some way. 


First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry. 

If you enjoyed this episode you might also enjoy:  

Ep 170: Marketing Presentation Powell River Chamber of Commerce

Join The Discussion

Add Your Comments

(Required, not publicised)