174 - Old School Marketing & Critical Thinking with Andrew Griffiths

Andrew Griffiths is known as The Entrepreneurial Futurist because he's really good at helping entrepreneurs and businesses of all kinds to future proof themselves and stay relevant. Ge is known as Australia's # 1 Best-Selling Small Business Author. 

He is the author of 13 best-selling small business books in 65 countries, an entrepreneur and global presenter, and he gets to work with some extraordinary people around the world.  

On this episode we discuss:

  • Great old-school marketing ideas that still work
  • Old-school marketing versus new-school marketing
  • The rise of the Hipsters and how they are transforming small business
  • Engaging and connecting with your customers
  • Why you need to spend time Critical Thinking
  • Considered evolution of small business
  • What we can learn from the mistakes made by Blockbuster and the Taxi industry
  • Why you need to have a plan B
  • Learning from other industries
  • Why telling your story is so important
  • How It Was versus How It is
  • What got us here won't get us there

"The script for our life should be written in pencil, not carved in stone" - Andrew Griffiths

If you have any questions about this podcast episode, please send me an email at email/tf)(tysonfranklin.comor you can contact Andrew Griffiths via his website www.andrerwgriffiths.com 

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If you enjoyed this episode you might also enjoy:  

172: Scaling & Growing Your Business with Carey Rome 

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