173 - Making Videos To Boost Business with Geoff Anderson


Geoff Anderson is the owner of Sonic Sight, a video production facility in Sydney Australia, and loves helping his clients tell their stories through video. He is the author of Shoot Me Now – making videos to boost business, and Watch Me Now – leveraging videos to maximise your return on investment.

He has worked on productions throughout Australia, New Zealand, Singapore and the US. Geoff is a video producer, a cameraman, an editor, a director and a scriptwriter.

On this episode we cover:

  • Understanding video fundamentals
  • Using social media
  • Phone + Google Account = Broadcaster
  • Focus on the message, not the technology
  • Having a clear purpose and why you need to get to the point as fast as possible
  • Using captions
  • Three Levels of video production
  • Youtube, Vimeo, Instagram, Facebook, Facebook Live and Linkedin
  • Proliferation
  • Telling your story in chunks

"The best camera you have is the one you've got on you right now."

If you have any questions about this podcast episode, please send me an email at email/tf)(tysonfranklin.comor you can contact Geoff Anderson at Sonic Sight. He is also very approachable on Facebook and Linkedin. 

Geoff's Books: Shoot Me Now and Watch Me Now

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Podiatry Business Mentoring 

If you've considered getting yourself a business mentor or coach this year to help take your podiatry business to the next level, and you're sick and tired of all the beige programs currently on offer, please send me an email at email/tf)(tysonfranklin.com and let's discuss how I can help you.  


First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry. 

If you enjoyed this episode you might also enjoy:  

Episode 140: Top 10 Branding Mistakes with Dr Fern Kazlow (Part 1) 

Episode 165: Top 10 Branding Mistakes with Dr Fern Kazlow (Part 2)

Episode 166: Top 10 Branding Mistakes with Dr Fern Kazlow (Part 3)

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