164 - Benefits of Attending Conferences

Last week my guest Scott Brown and I talked about the benefits of Networking the Right Way (Episode 163). Today's podcast is an extension of this networking subject. 

Last week I attended the Australian Podiatry Conference in Adelaide, and it reminded me why it is so important to participate in conferences, workshops and other live events. Yes, you can do your learning online and purchase virtual-tickets, but you miss so much by not attending live. 

Some of The Benefits/Reasons To Attend:

  • If you want to have a voice in your profession, you must be seen.
  • You need to connect with decision makers and going to events will put you on their radar. 
  • You will develop long-term relationships 
  • Meet Suppliers and view new equipment. It's the best way to see where your profession is heading. 

"Dig the well before you get thirsty. It's all about building relationships before you need them" - Jordan Harbinger 

Too Expensive

I’ve heard people say they cannot attend events, especially interstate or overseas because they’re too expensive, but they're the same people that you will see on Facebook sharing their photos from their latest overseas for holidays. 

It's really about priorities. Travel is great, but where does your profession fit on the scale of importance?  

If you cannot afford to pay for a full conference, maybe you should purchase a one day ticket instead. 

Conference HACK #

A previous guest, Calvin Wayman (Episode 5 and 49) mentioned you do not have to pay to attend every event. You can turn up, hang around the lobby and bar and still reap the massive rewards by networking during the breaks. 

If you have any questions about this episode, you can email me directly at email/tf)(tysonfranklin.com, and if you've been enjoying this podcast show, please consider leaving a REVIEW on iTunes or wherever you listen to podcasts. 

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

PODIATRY WORKSHOP - Biomechanics & Business: Profit From A Better Understanding. Gold Coast 7-8 June BOOK NOW

Every successful podiatrist has an excellent foundation in biomechanics, it's that simple, and this two-day workshop is going to be jam-packed with useful biomechanical information you can apply immediately in your business and with your patients.  

In addition to having excellent biomechanical skills, it's equally important to know how to market these skills. You can have the most advanced biomechanical equipment and have acquired biomechanical skills far beyond any of your competitors, but without a well thought out marketing strategy, it will, unfortunately, go unnoticed.

This is why we're bringing Biomechanics and Business together in one 2-Day Workshop. FOR ALL HEALTH PROFESSIONALS INTERESTED IN BIOMECHANICS AND MARKETING.  

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