Building relationships through gratitude will amplify the impact your marketing already has. It's about relationship marketing, and using cards and gifts is one of the easiest and most cost-effective marketing tools you will ever use.
Maelea Galyon is my guest today from Send Out Cards and as she explains we all have good intentions, but not taking action on these intentions is what lets people down.
Using Send Out Cards helps you take action right there and then. You can:
- Thank somebody
- Celebrate somebody
- Recognise somebody
- Mourn with somebody
This is all done through her website buildingrelationships.cards
And if you go to the website everyone is entitled to one free card to test out the system.
When was the last time you sent someone a postcard or a simple thank you card? If you can't remember it's been too long.
Cost Effective Marketing
Many businesses spend thousands of dollars on monthly advertising, whereas sending out a card, including postage can be done for as little as $3.00.
Maelea gave a great example of a plumber who sends out a thank you card to every client just for letting him give a quote and bid on the job. And another one after he gets it. (Very Smart)
It's A Marketing Tool
Thanking people can become a simple process and it will increase business referrals.
Use the 80:20 Rule. 80% of your touches with the client should be about celebrating them and 20% about asking for business and referrals.
No one will ever complain when they receive a thank you card or small gift. It just won't happen. So if there are no negatives there are only positives for doing it.
Once you build a habit of looking for reasons to celebrate other people and reasons to reach out, it changes you. You become more considerate and it increases your awareness of what is happening around you.
Top Of Heart
There are many ways to use cards and gifts and if you create a good reach out system you don't just become top of mind, you become top of heart.
Monday Morning Tip
Start your day looking for reasons to be kind and aim for reaching out to three people each day.
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Don't forget to go to her website and use the one free card option.
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