Asmar Gary is from Jacksonville, Florida, and he is one of the coolest people on the planet. In fact, Samuel L. Jackson is probably shaking in his boots. Asmar runs a company called Spirited Consulting Co. which specialises in teaching Bartenders about personal branding, but when I first heard Asmar speak about this concept I thought WOW, this information could apply to any profession or individual.
When it comes to developing your personal brand you first have to follow your strengths and do a little self-searching, and then when you find it, you need to 'go all in'.
Once you define what you're good at, you need to work out who are you able to help.
Today we discuss:
- Finding Your 'Spirit Animal'
- Showcase Your Shift
- Find Your Brand Voice
- Building An Online Presence
Find Your Spirit Animal
Finding your spirit animal is all about niching down. Finding that one thing you love and making a conscious effort to know more about it than anyone else. This is what he means by going all in. For example, a bartender may love whisky, but if they niche down it may be Japanese whisky. Once this is identified you need to become great at using this spirit better than anyone else. Most professions can follow the same concept.
Showcase Your Shift
You need to let people know when you're working and when you're not, then tell everyone. Use social media to your advantage. If you work Monday - Thursday and Saturday mornings, make sure everyone in your network, your clients/patients/customers knows when you're available.
When you have a brand you can't keep it to yourself, which is why you need to develop a network. Your personal brand will create a following, and this is especially important if you ever lose your job, you can fall back on your brand.
You have a personal brand whether you want one or not
Your Brand Voice
How you talk to people, your tone, body language, your character, and how you dress is all related to your personal brand. These are the things that make you stand out from everyone else in your industry.
Build Your Online Presence
First and foremost you need to register the domain for your own personal name. This is real estate you need to own before anyone else takes it. Once you have the domain you need to create a simple website with your photo and 'Capability Statement'.
A capability statement is where you share what you know, what you're good at and what you're known for. Also, with your own website, you can start blogging and sharing your own ideas, because having ideas is better than just having information.
What you do when the bar closes is what really matters
Every successful personal brand and business is built behind the scenes. It's all about what you do before and after normal working hours that make the big difference. Proper Preparation Prevents Poor Performance.
Monday Morning Tip
Regardless of what you do, there's an opportunity to become a consultant and teach people exactly what you're doing, but first, go and register your domain name and add your capability statement to the first page, and if what you're doing is not your strength and true passion, find something else.
And don't forget to connect with Asmar Gary if you want to know more about Branding For Bartenders, or simply search for Asmar Gary of Facebook, he's easy to find.
If you enjoyed this episode you'll also enjoy:
It's No Secret Business Conference - CAIRNS
On the 17th and 18th of August 2018. I will be holding a 2-Day It's No Secret Business Conference in Cairns and this year's theme is 'Communication, Persuasion and Influence'. My Keynote Speaker is David M Frees from Pennsylvania, who was also my guest on Podcast Episode 2. Bookings are NOW OPEN, and for more details, please visit my EVENTS page. (Limited to 50 attendees)
There are two more international guests and seven local speakers lined up for this unique event.
First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.