Your Ideal Client

Today I was having a Zoom call with my good friend Dana Cardinas from Texas and we got onto the subject of identifying your ideal client and why this is the most important thing every business needs to do, way before they think about marketing. 

Dana runs a business called Practice Tech Solutions and we're both passionate about helping small business owners, both in and out of the health industry, have more successful and profitable businesses, and it all starts with knowing your ideal client. 

Key points we discussed in five minutes:

  • Identifying your ideal client comes before any marketing
  • A Facebook Ad won't work if it's not targeted
  • If you don't know who you're targeting your going to attract the wrong people, the ones that cause headaches. 
  • When you know your ideal client you can better solve their problems. 

I hope you enjoyed this short podcast episode and if you have any questions please email me at email/tf)(tysonfranklin.com or you can contact Dana at email/support)(practicetechsolutions.com

Also don't forget to download the FREE CHAPTER from my book It's No Secret There's Money in Small Business. You'll love it. 

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