Now, if you know me, you'll know I love burgers, but I also love learning something new and then teaching what I've learned to others, which is why I enjoy podiatry business coaching.
My friend Sam Harrop is also a business coach, and he has owned and operated many businesses himself. Now he runs a Business Maximiser program, which targets people who work in the Trade Industry, or as we like to call them in Australia, Tradies.
Look Outside Your Industry
While Scoffing down my burger and accidentally knocking over Sam's beer, Sam asked if I'd like to attend his next Tradie Mastery Workshop the following week. Without any hesitation, I said yes.
I said yes for two reasons:
Firstly, Sam and I have worked together at other Cairns events, and I knew he was an exceptional presenter; secondly, friends told me that his workshops were bloody good, so I knew it was going to be worthwhile.
Plus, I'm a big believer in getting part of your business education outside of your industry.
Unlike today, when I started working for myself, there was no podiatry business advice.
In fact, there was very little healthcare business advice either, so I was forced to look outside the health industry, which in hindsight has been a good thing because it created a habit that I continue with today.
Looking outside the healthcare industry and outside of podiatry gives you a different perspective and a different way of thinking.
Let Me Introduce Larry
In 2013 I went to the Top Practices marketing conference for podiatrists in Nashville, Tennessee. I met some great people who are now very close friends, and I also met this guy called Larry.
Larry was a friendly bloke, but it wasn't until 2015 that I realised that Larry was not a podiatrist; he was an accountant.
Larry went to this podiatry marketing conference for years because it was a different way of thinking yet still applicable to his accountancy business. Very smart, Larry!
Seven Pages of Notes
At the Tradie Mastery Workshop, I ended up taking seven pages of notes, and even though I had heard some of this information before, the way Sam adapted this information to his Tradie audience made it quite refreshing and unique.
The term Butt-Crack is an absolute winner and to be able to use it in a business presentation is even better.
But Sam also shared some information and ideas I had never seen before, which really excited me because I knew immediately that it would be helpful for my podiatry coaching clients and group coaching programs.
Tradie Talk to Podiatry Speak
I can't give you a copy of my seven pages of notes as my handwriting leaves a lot to be desired, but here are two thoughts that are easily transferrable from Tradie Talk to Podiatry Speak.
1. Quote for a Profit:
why would anyone 'quote for a loss', but many tradies do because they are desperate to get the job?
Unfortunately, some podiatrists do the same thing by way of discounting. The only person that wins when you discount is the patient, not the business owner.
Can you fill in the gap? "CHEAP AND _______".
We know when we hear something is cheap, it usually equates to poorer quality, yet podiatrists, like Tradies, will fight to be the cheapest.
2. Control the Job:
Tradies need to avoid rushing deadlines, and at the same time, manage labour costs, materials and invoicing.
In podiatry, team members need to manage their time properly so they are not rushing. This will limit errors from occurring. Also, managing stock levels and limiting wastage is very applicable to podiatry.
And if you're currently giving your patients accounts (excluding government and third-party accounts), you need to stop.
It's now up to you to take action and start paying attention to events and workshops outside of podiatry.
This doesn't mean you should stop attending podiatry events altogether; that would be crazy talk, especially considering I have podiatry events running throughout the year, but what it means is keeping an open mind to other industries.
If you've only ever attended educational and academic events, maybe going along to a business event will surprise you, and you'll enjoy it more than you think.
If you're a podiatrist, you may also want to come over to the Podiatry Business Owners Club on Facebook.