In this video, I share my thoughts on a recent question in a Facebook podiatry group: “Can someone give me some marketing tips, please?”
It came from a relatively new clinic owner who had started strong but found patient numbers dropping off after about a year.
The post attracted over 40 responses, some decent, others pretty average, and a few absolute shockers. And it got me thinking — if you don’t know what you don’t know, how can you tell the good advice from the bad advice?
I dive into the real problem behind asking for quick marketing tips online and why it's so hard to filter quality from fluff when you're still learning the ropes. I talk about the importance of educating yourself with books, podcasts (like the Podiatry Marketing Podcast), and videos and how free content can help if you’ve got the time to invest.
But if time is limited — as it is for most clinic owners — paying for expert advice is often the faster, more reliable route.
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