Information Overload (Less is More)

If you want more patients to follow your recommended treatment plans, you need to provide them with less information and a simple treatment path. If you employ new and recent graduates, they need to understand this; otherwise, they could be drowning their patients in information overload.

Just like water, if you don't get enough or if you get too much, it could be harmful, but if you get just the right amount, it is good for your health. Think of the information you give your patients the same way. 

26th - 27th of July, 2024 - CAIRNS

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If you do, I want to let you know you’re not alone. Most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.

My coaching clients do not have big egos; they are quiet achievers and like to fly under the radar. However, they do want to evolve their podiatry businesses into something special, something they can be proud of and say, "This is mine."

If this sounds like you, we should talk.

I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call with me. I guarantee that after we talk, you will have far more clarity on what is best for you and your business.


If you want to see more of my videos, please visit my YouTube Channel, Tyson E Franklin

(Full Transcript - Unedited)


Information Overload


[00:00:00] Tyson E Franklin: Hi, how are you doing? I'm Tyson Franklin and this week's video I am titling, Information Overload. The reason I chose this topic is because we're three-quarters of the way through March, and I think right now there would have been a lot of new graduates who have started new jobs. And they would have started seeing a fair few patients by now.


[00:00:20] And I think it's really important for them to realise that one of the worst things you can do is give you a patient too much information, which can be quite confusing for them. Now to give you an example of when something can be good for you. And at the same time, something can be bad for you if you get too much of it.


[00:00:38] Let's look at water. If you don't get enough water, we all know we dehydrate and we die. If we have just the right amount of water, then we're going to stay healthy. If we have too much water, it can actually cause water toxicity, . So something that can actually save your life at the same time, it can be detrimental to you if you get too much of it. I think this is exactly the same with the [00:01:00] information that we give our patients. If There's not enough information which can be harmful.


[00:01:05] Then you can give too much information, which then gets , really confusing for the patient. And they're not sure what to do. And then there's just the right amount of information. And I think it's really important for all podiatrists to sit back and look at their processes. How do they currently deliver information to the patients?


[00:01:22] When someone comes in with a particular problem. Do you have the journey actually mapped out? Or are you making it up as you go. If you don't have it mapped out, it's hard to then teach someone who's working for you, what to do next.


[00:01:36] And I think it's really important that you have step-by-step when someone comes in with this problem, this is what we do next. And you work it out from there. If you get to a certain point and all of a sudden there's five options on how you can actually treat a particular problem, which there can be. But what's the best option for the patient, for the majority of the patients and try and map your treatment plan out that way. If you can [00:02:00] do that, then it's really easy to teach someone who starting to work with you.


[00:02:04] Now, they might be a new graduate. It might be someone who's been out for a number of years, and they've worked at a really crappy place where the employers like ricochet rabbit bouncing around all over the place. So even though they may have experienced, they may not have experienced, at, delivering and communicating with patients really, really well.


[00:02:22] So it's important to just cut back the information. Give the patients a certain amount, make sure they understand that. And sometimes you might even ask the patient repeat back what I've told you to do or what the next step is going to be. And then guide them through that next step. Do not just dump everything on them, hand them brochures, give them four websites to go and have a look at, 15 stretches. And the patient just walks out. I have no idea what I'm supposed to do next. And I have walked into a business, not just healthcare, but other businesses where they just give you too much information or go, just give me the facts.


[00:02:57] Just tell me what it is that I need to know to make [00:03:00] an educated decision.


[00:03:02] This also happens in coaching as well. And I know when I first started as a business coach, because I was so keen and eager to help my clients get to that next level, that I would just give them too much information and all of a sudden to create overwhelm. And then they'd stop and end up doing nothing. This is what happens to your patients. You give them too much information, they get overwhelmed and they'll do nothing. So cut it back... less is more, and that's what I do with coaching now. This is what I recommend you do with your patients.


[00:03:31] And also when you're teaching new and recent graduates who are working with you, also give them the less information, less choices, guide them along that path, help them communicate with their patients better.


[00:03:41] And don't forget the next 2-Day Podiatry Business Reboot is going to be on the 26th and 27th of July up in Cairns, go to my website,, click on EVENTS and all the details are there. I hope you get something from this and I'll took you again later bye.


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